Jobsessive - the blogus

Helvetica e un documentar despre … Helvetica. Designeri recunoscuti, Helvetica in sus, Helvetica in jos, Helvetica omniprezent in peisajul comunicarii vizuale mai ales in ultima decada. Nume mari, locatii interesante, puncte de vedere, istorie si tipografie, pro si contra … L-am urmarit (in sfarsit!!) la The Adgency cu echipa, intr-o dupa-amiaza de vineri, pe TV-ul de 94 cm pe care facem analizele si vizualizarile. In ciuda faptului ca pare o apologie a fontului Helvetica si a masinilor Apple, l-am perceput intr-un mod pozitiv - si cu siguranta ca am sa-l revad curand.

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

… parerile sunt totusi impartite. Exista fani, dar exista si cei care zic ca Helvetica e overused [ via Subtraction ]